Summary: The 567k collects only the data necessary to operate your account securely, process payments, and meet legal obligations. We do not sell your data. You have the right to access, correct, and delete your information at any time.
Section 1
Who We Are & Scope of This Policy
This Privacy Policy describes how the 567k, operator of the platform accessible at 567k.best, collects, stores, uses, and protects the personal data of its users.
The 567k is the controller of personal data processed under this policy. This policy applies to all users, registered or not, who access the platform, as well as to any data collected through contact forms, live chat, and email communications.
When you create an account with 567k or use any service on the platform — Sports Betting on the Brasileirão, Libertadores, UFC, NBB, and other competitions, live casino, slots, blackjack, or any other available product — you acknowledge that you have read and understood this Privacy Policy.
Section 2
What Personal Data We Collect
The 567k collects personal data at different points throughout its relationship with the user. The categories and specific data collected in each context are described below:
2.1 Data provided by the user themselves
- Registration data: full name, CPF, date of birth, email address, mobile number, and password;
- Identity verification data (KYC): a government-issued photo ID (RG, CNH, or passport), a selfie with the document, and proof of address when requested;
- Payment data: Pix key, credit or debit card details (processed by our partner payment gateway), bank account information for wire transfers, and digital wallet data such as PicPay and Mercado Pago;
- Communications: messages sent via live chat, emails sent to support, and responses to satisfaction surveys.
2.2 Automatically collected data
- Browsing data: IP address, browser type, operating system, device used (mobile, tablet, or computer), pages visited, and time spent on each page;
- Platform usage data: betting history, games accessed, live casino sessions, login times, and gameplay preferences;
- Cookies and similar technologies: as described in Section 6 of this policy.
The 567k does not collect sensitive data categories as defined by the LGPD, such as health data, racial or ethnic origin, religious beliefs, or biometric data, except where expressly required by law for identity verification purposes.
Section 3
How We Use Your Personal Data
The 567k uses collected personal data solely for the purposes described below, always on an appropriate legal basis as required by the LGPD:
- Account management: create and maintain your active account, authenticate logins, process bets and games, and calculate and credit winnings;
- Payment processing: process deposits via Pix, boleto bancário, credit or debit card, PicPay, Mercado Pago, and TED transfers, and process withdrawals to the registered Pix key or bank account;
- Identity verification: confirm that the account holder is over 18 years of age, that the information provided is accurate, and that the account is not being used for unlawful purposes;
- Fraud prevention: identify unusual usage patterns, detect fraud attempts, money laundering, or bonus abuse;
- Communication: send transaction confirmations, security alerts, policy updates, and promotional communications with your consent;
- Platform improvement: analyze aggregated and anonymized usage data to improve the experience, fix issues, and develop new features;
- Responsible gambling: monitor gameplay patterns to identify potential problem gambling situations and offer proactive support when needed;
- Compliance with legal obligations: comply with requests from competent authorities in accordance with applicable Brazilian law.
The 567k does not use your data for third-party marketing purposes, profile building for sale to other companies, or any purpose not listed above without your express consent.
Section 4
Legal Basis for Data Processing (LGPD)
The LGPD requires every personal data processing operation to have a defined legal basis. The 567k uses the following legal bases set out in articles 7 and 11 of Law No. 13.709/2018:
- Contract performance (art. 7, V): data required to create and maintain your account, process bets, calculate winnings, and handle payments — the use of this data is a condition for 567k to provide the contracted services;
- Compliance with a legal obligation (art. 7, II): data required by applicable Brazilian laws, such as identity verification (KYC), financial transaction records, and compliance with authority requests;
- Legitimate interest (art. 7, IX): fraud prevention, platform security, and responsible gaming pattern monitoring — always within the bounds of the data subject's reasonable expectations;
- Consent (art. 7, I): sending marketing communications and promotions by email or SMS — you may withdraw this consent at any time without affecting any other services.
Section 5
Data Sharing with Third Parties
The 567k does not sell, rent, or transfer your personal data to third parties for commercial purposes. Sharing occurs exclusively in the cases listed below, always subject to confidentiality and data protection contractual clauses:
- Payment processors: the data required to process deposits and withdrawals is shared with our partner payment gateways (Pix operators, card operators, PicPay, Mercado Pago, and partner banks). These partners act as processors under 567k's instructions and are contractually required to protect the data;
- Game providers: session data is shared with live casino studios (such as Evolution Gaming and Pragmatic Play Live) and slots providers solely to operate the games. No personal identification data beyond what is strictly required for the session is transmitted;
- Identity verification services: documents submitted during the KYC process may be handled by specialized identity verification providers operating under a data processing agreement with 567k;
- Competent authorities: 567k may share data with regulatory bodies, law enforcement, and the Public Prosecutor's Office when legally required, pursuant to a court order or a duly substantiated formal request.
In all of the above cases, data sharing is limited to what is strictly necessary for the specific purpose. The 567k contractually requires all partners to maintain adequate data protection standards.
Section 6
Cookies, Tracking Technologies, and Preferences
The 567k uses cookies and similar technologies to ensure the platform functions correctly, personalize your experience, and analyze site performance. The cookies used fall into the following categories:
- Essential cookies: required for the platform's basic functionality — session authentication, bet slip state management, and form security. They cannot be disabled without compromising use of the platform;
- Performance cookies: collect aggregated and anonymized usage data to identify pages with technical issues, measure load times, and improve the overall experience. They do not identify individual users;
- Preference cookies: store user settings such as preferred language, platform display mode, and gameplay preferences so they don't need to be reset on every visit;
- Marketing cookies: used to display relevant in-platform communications about available promotions and bonuses. 567k does not use cookies for cross-site tracking on third-party platforms.
You can manage your cookie preferences in your browser settings. Disabling essential cookies may prevent access to some platform features. Performance, preference, and marketing cookies can be turned off without affecting core functionality.
Section 7
Data Storage, Security, and Protection
The personal data collected by 567k are stored on servers with the following security controls:
- Encryption in transit: all communications between your device and 567k's servers use TLS 1.2 or higher, ensuring data is always transmitted in encrypted form;
- Encryption at rest: sensitive data — including passwords (stored as hashes only) and identity documents — is stored with encryption at rest;
- Access controls: access to personal data is restricted to employees and systems with a proven operational need, following the principle of least privilege;
- Continuous monitoring: intrusion detection and security monitoring systems operate 24 hours a day to identify and respond to incidents quickly;
- Regular audits: 567k conducts periodic security reviews to verify the integrity of existing controls and identify necessary improvements.
In the event of a security incident that may affect your personal data, 567k commits to notifying you by email within 72 hours of confirming an incident, as required by the LGPD, and to reporting it to the National Data Protection Authority (ANPD) whenever legally required.
Section 8
Data Retention: How Long We Keep Your Information
The 567k retains your personal data for as long as necessary to fulfill the purposes for which it was collected, in compliance with mandatory legal retention periods:
- Active account data: retained for as long as the account remains active on the platform;
- Financial transaction data: retained for a minimum of 5 (five) years after the transaction, as required by Brazilian anti-money laundering legislation (Law No. 9.613/1998) and COAF regulations;
- Identity documents (KYC): retained for a minimum of 5 (five) years after account closure or last transaction, in accordance with regulatory obligations;
- Communication and support records: retained for 2 (two) years after the interaction is closed, for quality control and potential dispute resolution purposes;
- Marketing data (consent-based): deleted within 30 days of consent being withdrawn by the data subject.
Once the retention periods above have elapsed, data is securely deleted or anonymized so that it can no longer be used to identify the data subject.
Section 9
Your Rights as a Data Subject (LGPD)
The LGPD grants personal data subjects a set of rights that may be exercised at any time with the 567k. To exercise any of these rights, please contact us by email at support@567k.best with the subject line "LGPD Rights".
Your rights include:
- Confirmation and access (art. 18, I and II): find out whether 567k processes your data and obtain a copy of all personal information we hold about you;
- Correction (art. 18, III): request the correction of incomplete, inaccurate, or outdated data;
- Anonymization, blocking, or deletion (art. 18, IV): request the anonymization or deletion of data that is unnecessary or processed in non-compliance with the LGPD;
- Portability (art. 18, V): receive your data in a structured format for transfer to another controller, where technically feasible;
- Deletion based on consent (art. 18, VI): request the deletion of data processed based on your consent, such as marketing communication data;
- Withdrawal of consent (art. 18, IX): withdraw consent given for specific purposes at any time, with no penalty applied to services that do not depend on that consent;
- Objection (art. 18, §2º): object to data processing operations that are not in compliance with the LGPD;
- Review of automated decisions (art. 20): request a review of decisions made solely on the basis of automated personal data processing.
The 567k commits to responding to all data subject requests within 15 business days. In cases requiring further review, the deadline may be extended by an additional 15 days, with prior notice to the user explaining the reason for the extension.
Section 10
International Data Transfer
Some partners of 567k — such as cloud infrastructure providers, live casino studios, and international payment processors — may be located outside Brazil. When this occurs, data transfers are carried out with the following safeguards:
- Specific contractual data protection clauses requiring the recipient to handle data to a standard equivalent to the LGPD;
- Transfer of only the data strictly necessary for the specific service being provided;
- Prior assessment of the destination country's level of data protection when relevant.
The 567k does not carry out international data transfers for marketing or resale purposes. All payment data processed in Brazil is stored on Brazilian servers or in countries with an adequate level of protection as recognized by the ANPD.
Section 11
Minors
The platform 567k is intended exclusively for users aged 18 (eighteen) and over. The 567k does not intentionally collect personal data from minors and does not allow minors to register on the platform.
The registration process requires a CPF, which is verified to confirm the holder's age. The identity verification (KYC) process includes checking a government-issued photo ID to confirm the date of birth.
If you become aware that a person under 18 has created an account on 567k, please notify us immediately at support@567k.best. The account will be closed and the data will be deleted as soon as possible.
Section 12
Changes to This Privacy Policy
The 567k may update this Privacy Policy periodically to reflect changes in data processing practices, applicable legislation, or the services offered.
Material changes will be communicated by email to all registered data subjects at least 15 days' notice before taking effect. The date of the last update is always displayed at the top of this page.
Continued use of the platform after the effective date of any changes constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you may request account closure before the effective date and withdraw your available balance.
Changes that reduce data subjects' rights or alter the purpose of data processing will only take effect upon the express renewed consent of the affected users, as required by the LGPD.
Section 13
Data Protection Officer (DPO) and Contact
The 567k has appointed a Data Protection Officer (DPO) responsible for overseeing LGPD compliance and serving as the point of contact for data subjects and the National Data Protection Authority (ANPD).
For any questions related to the processing of your personal data, the exercise of your data subject rights, or this Privacy Policy, please reach out through the channels below:
- Privacy and LGPD email: support@567k.best (subject: "LGPD Rights" or "Privacy")
- Live chat: available 24 hours on the 567k.best platform
- General email: support@567k.best
Any data subject who believes their personal data is being processed in violation of the LGPD has the right to file a complaint with the National Data Protection Authority (ANPD), as set out in art. 18, §1º of Law No. 13.709/2018. The ANPD can be contacted through the official Brazilian federal government website.